Digital Advantages

Digital printing technology is quickly becoming the preferred method of producing a vast array of promotional signs and graphics. Digital printing means we send your file directly from the computer to the printing press, without the need to create costly films, plates and screens that are necessary in traditional graphics processes. This translates into many advantages for you:

Customize, Customize, Customize

This is where the digital printing process really shines. Imagine having the ability to customize your message for a specific market or location. You can break your large signage runs down into smaller, customized batches. You can even customize each individual piece. Your signage becomes more effective because it’s more personal. It stays up longer because it may have your distributor or retailer’s logo on it as well.

We can take this concept one step further by developing an online signage catalog that your resellers/branches can utilize to order custom signage. You maintain control over content, colors and brand, but allow customization of areas that you choose. Click here for more information on this exciting new use of technology.

Outstanding Quality

Photographic quality images and crisp, sharp text and graphics are the standard with digital printing. Advances in technology continue to increase printer resolutions. Simply put, with digital printing, quality is not an issue. Contact us today for a print sample.

Quick turnaround times

Because there are no films, plates or screens necessary, your job begins printing sooner. This means turnaround times are generally stated in days instead of weeks.

Produce small to medium quantities cost effectively

Per piece prices will always be lower with higher quantities, however, the digital printing process allows the production of short runs of graphics at reasonable prices. This is because the high setup costs associated with traditional printing processes like screen printing do not exist with digital printing. The result is the ability to digitally print quantities as small as one cost effectively.

Saving you money

Many of our customers are changing the way they buy signage. In the past large quantities of signage were typically purchased in bulk to keep per piece prices down. The disadvantages to this method are as follows:

• You have to buy more signs than you need to cover spoilage, loss or unanticipated needs.
• You incur costs to store and handle this inventory.
• You end up throwing away all the unused signage after the promotion.
• If your promotion rolls out over a period of time instead of all at once, you have working capital sitting on your shelves instead of earning you money.

Digital printing allows you to buy only the signage you need, when you need it. No extras… No throw aways… No inventory. Add customization and superior image quality to this equation and it’s not hard to see why digital printing is becoming the preferred way to produce promotional signage. Not sure if this will work for you? Contact us today for a free signage program analysis and learn more about how we can help you save money.